Tara Snow Hanson
Tara brings more than 15 years of experience in event management, government relations, strategic marketing and communications, and fundraising to the Full House Events team. Her breadth of experience in the political, government, non-profit, and corporate sectors gives her a unique perspective when creating solutions for clients.
Tara began her career with U.S. Senator Alfonse M. D’Amato working in the Albany and New York City offices. She served Governor George Pataki’s administration for nearly 10 years in several senior capacities including Policy Advisor and Vice President for Government Relations and External Affairs for the Lower Manhattan Development Corporation. She later worked for the National Republican Congressional Committee in Washington, D.C. as Finance Director, as Managing Director of the Financial Services Volunteer Corp , an international, non-profit organization and most recently was Managing Director of Marketing and Communications for a boutique investment bank in New York City.
As Managing Director of the Financial Services Volunteer Corps, Tara developed a global strategic marketing and communications practice to promote FSVC’s mission and support business, fundraising and development efforts. As part of this effort she designed a comprehensive series of collateral materials to increase awareness of the FSVC brand across a wide variety of audiences and multiple platforms. Materials were used as part of the year-end fundraising drive and resulted in a 30% increase in private funds in the first year.
In 2003, Tara was appointed Finance Director of the National Republican Congressional Committee in Washington, D.C. where she set a national fundraising record. As Finance Director she developed and implemented a comprehensive finance plan and fundraising program for two election cycles. A key component of this plan included planning and executing all major donor and special events in Washington and around the country. In cooperation with the National Republican Senatorial Committee, she oversaw and managed the President’s Dinner for three years, Washington D.C.’s largest fundraiser, attended by the President, Members of Congress and over 5,500 people from around the country. Leading a team of 15 professionals, she raised more than $200 million, setting a national standard.
In late 2001, Tara directed the public planning process for the Lower Manhattan Development Corporation, the agency created in the aftermath of September 11, 2001 to rebuild the World Trade Center Site and revitalize Lower Manhattan. A focal point of this role included the development of a series of communications, marketing and public outreach programs for the selection of the World Trade Center Master Plan. She managed over 20 public hearings throughout the New York and New Jersey metropolitan area including “Listening to the City,” a public meeting that was attended by more than 5,000 interested parties. A master plan for the World Trade Center Site was selected in February 2003 based on the public’s input.
Tara served in Governor George Pataki’s administration and was appointed to several key positions. A member of the Governor’s executive team, she advised the Governor and senior staff on all policy and programming issues for several cabinet level agencies, The New York State Banking Department, the New York State Insurance Department, Empire State Development Corporation, the New York State Council on the Arts and the Office of Parks, Recreation and Historic Preservation. Under the direction of Bradford J. Race, Chief of Staff to the Governor, she served as the Governor’s liaison with the United States Golf Association (USGA) for the 2002 U.S. Open Championship at Bethpage State Park. This was the first time this national championship was held on a truly public golf course. As Executive Director, she coordinated with the Governor’s senior staff and commissioners of the involved agencies on all aspects of the planning and execution of the championship. At its conclusion, The USGA designated the 2002 U.S. Open as the largest and most successful championship in its history. The USGA returned to Bethpage State Park in 2009.
Earlier in her career, Tara served as Director of Public Affairs for a member of the New York State Assembly and was as a Junior Account Executive for a marketing and public relations group in New York City. Her clients included American Express Travel Related Services, Cunard Line, and the Principality of Monaco.
Since joining Full House Events in 2010, Tara has provided consulting services to several political campaigns and non-profit clients including Kirk for Senate and OpSail, as well as strategic planning and event management for various projects including the opening of the Crown at the Statue of Liberty.
She resides in New York City with her husband Steve and daughter, Ella.